Get your first set for $10.00 with code NEW50

What about my old basics?

Throw them away. Seriously. You really should't be keeping that cesspool of fabric you call underwear for over a year. Other brands charge you an arm and a leg for "premium" underwear that they claim lasts longer. Well, who cares? Your underwear is like a kitchen sponge, and even if you wash them regularly, they retain bacteria and other gross things.

Our solution...expiration dates! Or as we like to call them, "destroy by" dates. Once they hit this mark, toss them, use them to wash your car, frame them to show off their beauty...we don't care, just stop wearing them. 

Modal Boxer-Briefs

Typical boxer-briefs are made from cotton or polyester. These fabrics attract bacteria, don’t absorb sweat well, and smell. Instead, we use Modal, which is a sustainable fabric made from beechwood trees. It’s 50% more absorbent than cotton, breathable and odor resistant...but more importantly it's ridiculously soft and comfortable. Ever heard of Modal fabric? Probably not, but trust us, this stuff is amazing!

High Quality T-Shirts

Are you the guy who wears an undershirt below your clothes? Or are you the guy who wears a tee as a fashion statement? Basic MAN shirts are for the both of you. 

Our shirts are a hybrid between undershirts and your everyday tee. We use a heavier blended cotton fabric making them extremely soft while minimizing shrinkage and bunching. Subtle details give them a premium feel so you can wear them on their own. 

Multi-Purpose Socks

Do you ride around on those hover board things all day? Well, that's weird. For the rest of us, our feet take a beating on a daily basis. Our socks aren’t just your regular dress socks. They are meant for everyday wear and tear. We use premium cotton and bamboo for optimal comfort. Wear them with a suit, or casually with a pair chucks.

Let's Get Started

Here's the deal, we use premium quality fabrics, the same fabrics all the other "high-end" brands use. For the past year we've been making prototypes and exploring different combinations that work well. And our promise to you is that we'll never stop researching materials, styles and techniques - continuously making our product better for you. 

For under $20 per month, you don't have to worry about any of this nonsense. You shouldn't have to think about your basics, let us do that for you.