Get your first set for $10.00 with code NEW50

Basics That Will Change Your Life.

STARTING AT $19.99/MO 

Not your average basics.

You deserve the best, so why should your basics be any less? With your subscription, expect quality, and uniquely curated products every month. 

Our shirts are 60% combed cotton and 40% REPREVE® recycled polyester.

Underwear made from bamboo and REPREVE® for a silky soft feel and junk support.

Socks that are the comfiest in the world.

Comfort Stretch
Soft Cotton
Moisture Wicking
Antimicrobial

Toss out your old basics.

Our basics have recycle instructions. We encourage you to repurpose them when the tag fades.   

Sometimes you just have to let things go. Well, your underwear should be one of the first things on that list. Our basics have an indicator that says "recycle when this fades" and after enough washes, guess what? It fades. This means it is time to recycle, use it as a dust rag, or to wash your car.   

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